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Sports Heaven In Atlanta

Being a senior Sport Communication major, many of the courses teach you to look at sports in a different way, to dive deeper into the stories the world of sport brings us. This year, the story of Indiana basketball began a new chapter. The 2011-12 squad, which included five seniors […]

30 for 30 Special Event: Fri. November 18

via Dr. Galen Clavio: The Sport Management, Marketing, and Communication program, in conjunction with the Department of Kinesiology, the School of Journalism, the Department of Communication and Culture, the IU Sport Marketing Alliance, and the IU Sport Communication Club, are pleased to announce a very special event this Friday, November […]

Movie Review: Moneyball

via the Los Angeles Times’ Kenneth Turan: Winning isn’t everything, voracious Vince Lombardi used to say, it’s the only thing. But what if Lombardi was wrong? What if other things mean more, last longer, have more significance than victories, not only in life but also in the particular lives of […]

Sports Marketing…The Future!

Danny Rogers: Why sports marketing is proving to be the future On PR Monday, 5 September 2011 Lord Tim Bell is well-known as a maverick. He was a legendary adman at the founding of Saatchi & Saatchi and also Margaret Thatcher’s press adviser. Now he runs Chime Communications, the biggest […]