by Kaleigh Bacher
“Find something you are passionate about and keep tremendously interested in it.” -Julia Child
Using Julia Child’s advice, I have been able to create a couple of unique internships for myself. I was hired as a summer intern for two companies, the Indiana ICE, a hockey team located in Indianapolis and Falco Ink, an entertainment public relations firm based in New York City. Both summers, I was able to create unique internship opportunities that allowed me to separate myself from other interns. I was able to distinguish myself because I voiced ideas about aspects of the industry in which I was interested. In both cases, I went from being one of the summer interns to being the social media intern. Taking the initiative has made me feel better prepared for life after Indiana University. I have a confidence that I am able to bring something else to the table when I interview with potential employers because I have real work examples in my portfolio.
The summer before my junior year, I was asked to create a Facebook fan page for the ICE cheerleaders. What was assigned as a one-time task became something that I worked at every day in order to develop fan engagement. My passion for social media created an experience that was my own. My boss was impressed that something he thought would take all week long was completed by lunchtime. My work was rewarded with his trust to create two more Facebook pages and with the added responsibility of monitoring our Twitter account.
This summer, I read a few articles online about brands using Pinterest. As an avid Pinterest user, I was very interested in seeing how this could be used for the entertainment PR firm for which I am currently interning. Since we work with mostly independent films, it seemed that the mainly visual aspect of Pinterest would work well. The next day, I asked our Social Media Coordinator if they had considered using Pinterest to promote the films. I shared some of my ideas and she suggested that I schedule a meeting with the owners of the company and herself. Since then, I am included in conference calls and meetings because I took the initiative to find a unique way to benefit the company.
What’s your passion? By following your passion, you can create an opportunity for yourself that makes your resume stand out from the rest!
Guest Contributor: Kaleigh Bacher is a senior from Indianapolis majoring in Sport Communication-Print with a focus in sports public relations and a Spanish minor. Currently, she has an internship with the IU Athletic Department and the Indianapolis Colts. Most recently, Bacher interned for Falco Ink, an entertainment public relations firm in New York City. Previous internships include the Indiana Ice and the Western & Southern Financial Group Masters Tournament in addition to working with IU Media Relations. All of her internships were found through the assistance of HPER Career Services and networking with IU alumni. Bacher is the 2012 recipient of the HPER Alumni Board Scholarship and a member of the HPER Dean’s Undergraduate Student Council.
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