When entrepreneur Reid Hoffman founded a business-related social networking site we now know as LinkedIn, he hoped it would “make an impact” on those in the constant struggle to find employment. Today, LinkedIn has developed into the web’s premiere social networking site with 135 million registered users from over 200 countries. In today’s age of immediacy, LinkedIn provides users with an instant pipeline to connections with professionals in their industry of choice. The ability to immediately add connections with the click of the mouse provides users with an opportunity to branch out to professionals, something that was impossible ten years ago.
A major perk of LinkedIn is its group feature, in which you can form a group of any organization you were a member of, and connect with those who were previously in that group for job opportunities and continued relationships. At Indiana, the School of HPER has its own group, in which students and alumni may converse with each other to discover what opportunities alumni found after graduation.
Social media has become a vital source of information for job seekers and recruiters, and students must take advantage of this networking opportunity to connect directly with those recruiters. Today, companies may go straight to LinkedIn for insight on future employees.
5 ways LinkedIn can assist your professional development:
1) Increase your visibility
By adding connections, you increase the probability that people will see your profile when they are searching for someone to hire or do business with. People would much rather work with people with whom their friends know and trust.
2) Increase your connectability
Use LinkedIn to virtually have an online resume of all your past work experience. Adding your past companies, education, and affiliations enables you to connect with a broader audience and establishes more credibility in the eyes of employers.
3) Make your upcoming interview go smoother
You can use LinkedIn to do research on someone who you will be speaking with in an upcoming interview. Perhaps you can find something you have in common with that person, which would make yourself stand out in the interview process.
4) Ask for advice/recommendations
We all know how hard it is to get started on the job/internship search. LinkedIn enables you to ask for advice from industry professionals though the messaging system. There’s no harm in asking questions, and LinkedIn provides a simple channel of communication with people you’d like to work with.
5) Better your personal brand
Use LinkedIn as your personal promotional website. There’s no better way of getting your name out to the public than by utilizing LinkedIn to foster new relationships. Your LinkedIn page is often the first impression to an employer, so you want to be sure to make your profile neat and complete.
If you have not yet made a personal LinkedIn page, it’s not too late. It’s free and easy to set up, and could jump start your career. If you created one a long time ago and let it sit for a while, go back and add your resume and start connecting with people in your industry. Foster new relationships and build them into what could potentially turn into a job opportunity.
Once on LinkedIn, join our group, Indiana University School of Health, Physical Education, and Recreation and see what alumni have to say about their current jobs and the outlook for the future.
IUSPH Career Services
Job opportunities for Indiana University School of Public Health-Bloomington majors are diverse and expanding as the emphasis on living a healthy lifestyle grows around the world. Career Services experts in each of our academic departments will provide one-on-one counseling and career building opportunities throughout your academic career, from choosing the right major to developing a strategy to find a job. They can assist you with:
•resume and cover letter preparation
•graduate school preparation